KOREASCHOLAR

THE EFFECTS OF PARA-SOCIAL INTERACTION ON ONLINE CELEBRITY ENDORSEMENT

Boyi Liu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1023-1025

RESEARCH ON THE INFLUENCE OF INTERNET CELEBRITY AND LIVE CONTENT CHARACTERISTICS ON CONSUMER PURCHASE BEHAVIOR IN LIVE MARKETING

Siyu Che, Guanghua Sheng, Chang Ji

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.737

THE ROLE OF INFLUENCER-BRAND-URS IMAGE CONGRUENCES ON INSTAGRAM ADVERTISING: CELEBRITY VS. NON-CELEBRITY INFLUENCERS COMPARISON

Jinhee Han, Jewon Lyu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.393-398

THE INFLUENCE OF CELEBRITY ENDORSEMENT ON FOOD CONSUMPTION BEHAVIOR IN JAKARTA

Adilla Anggraeni, Ayupitha Tiara Silalahi, Santa Putri Lukita

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.59

CELEBRITY-ENDORSED SNS ADVERTISING ACTIVATES ENGAGEMENT INTENTION, REWARD CIRCUITRY AND VISUAL ATTENTION IN CONSUMER BRAIN

Jing Zhang, Eun-Ju Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1056

DETERMINANTS OF INFLUENTIAL INFLUENCERS: THE POWER SHIFT FROM CELEBRITY TO NON-CELEBRITY INFLUENCERS

Ashlyn Moore, Kiseol Yang, Sua Jeon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1020

BRAND AUTHENTICITY AND CREDIBILITY IN CELEBRITY ENDORSED ADVERTISING: EVIDENCE FROM ITALY

Silvia Ranfagni, Claudio Becagli, Lamberto Zollo, Riccardo Rialti, Sukki Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.457-458

CELEBRITY-CONSUMER INTERACTION AND PRODUCT INNOVATION PERFORMANCE: IS IT A MATTER OF EMOTIONS?

Xiaolei Yu, Kyunghoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.451

THE ROLE OF WORD-OF-MOUTH AND CELEBRITY ENDORSEMENT IN ONLINE CONSUMER-BRAND RELATIONSHIP: THE CONTEXT OF INSTAGRAM

Sandra Maria Correia Loureiro, Eduardo Moraes Sarmento

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1119-1129

ECLIPSING REEXAMINED: THE CONDITIONS UNDER WHICH THE NEGATIVE EFFECTS OF CELEBRITY ADVERTISEMENT ARE SUPPRESSED

Nonoko Ikuji, Mana Nagasaki, Yuumi Ogura, Mai Kikumori

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.546

CELEBRITY BRAND EXTENSIONS ON INSTAGRAM: TESTING A SERIAL MULTIPLE MEDIATION MODEL OF CELEBRITY WORSHIP AND STYLE CONFORMITY

Jasmine A.L. Yeap, Norkhalilah Khalid, Emily H.T. Yapp, Say Keat Ooi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.531-532

THE EFFECT OF CELEBRITY ENDORSEMENT ON SUSTAINABLE FIRM VALUE: EVIDENCE FROM THE KOREAN TELECOMMUNICATION INDUSTRY

Moon Young Kang, Yonglim Choi, Jeonghye Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.275-276

TO CONVERGE OR DIVERGE: THE EFFECT OF LOCALIZED CELEBRITY ENDORSEMENTS ON SOCIAL MEDIA INTERACTIONS AND PERCEIVED BRAND LUXURY

Shubin Yu, Yangjuan Hu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.162

DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING?

Yongdan Liu, Matthew Tingchi Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.141-146

HOW TO INCREASE THE EFFECTIVENESS OF CELEBRITY-BASED COMMUNICATION FOR LUXURY BRANDS ON SOCIAL MEDIA?

Yi Xie, Ke Chen, Zhuzhu Xu, Luping Zhu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.17-18

HOW TO EFFECTIVELY COMMUNICATE CELEBRITY ENDORSEMENT? THE ROLE OF BRAND AUTHENTICITY AND CREDIBILITY

Silvia Ranfagni, Riccardo Rialti, Lamberto Zollo, Cristiano Ciappei

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.15

EFFECTS OF NARROWED SOCIAL DISTANCES ON LOCAL AND INTERNATIONAL CELEBRITY-ENDORSED ADVERTISEMENT ATTITUDES: TOWARDS A RELATIONAL APPROACH

Dave Centeno, Jeff Jianfeng Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.14

“I KNOW WHAT YOU DID LAST NIGHT!”: THE IMPACT OF DIGITAL COMMUNICATIONS FOR SPORT CELEBRITY TRANSGRESSIONS

Anne-Marie Sassenberg, Jane Summers, Rumman Hassan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1531-1535

ARE CELEBRITY ENDORSEMENTS NECESSARY IN CAMPAIGNS FOR LUXURY BRANDS?

Mark Yi-Cheon Yim, Sun-Young Park, Sangwon Lee, Paul L. Sauer

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.613-617

WHY DO CONSUMERS FORGIVE OR BLAME CELEBRITY DOMESTIC VIOLENCE? THE ROLES OF CELEBRITY HISTORIES, INDIVIDUAL TRAIT, AND ONLINE MEDIA USE

Nora J. Rifon, Mengtian Jiang, Sookyong Kim, Alisa P. Lertpratchya

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.521