KOREASCHOLAR

EXAMINING AFRICAN MILLENNIALS' INTERACTION WITH RETAILING AND DISTRIBUTION CHANNELS IN THE NEW DIGITAL AGE-THE REALITIES

Tendai Chikweche, James Lappeman, Paul Egan, Hossain Mohammed

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.903-904

CONSUMER PERCEPTIONS OF TRADITIONAL AND OUTLET CHANNELS

Jared Wong, Foo Nin Ho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.422-424

MULTIPLE CHANNELS AND GOVERNANCE MECHANISMS IN AN INTERNATIONAL CONTEXT: FINDINGS FROM fsQCA

Ryuta Ishii

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.98

JAPANESE FIRMS’ USE OF DUAL DISTRIBUTION CHANNELS IN EXPORT MARKETS

Ryuta Ishii

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.325

ON RELATIONSHIP VALUE IN INTERNATIONAL MARKETING CHANNELS

Dionysis Skarmeas, Paraskevas Argouslidis, Flora Kokkinaki, Alexis Mavrommatis, Ana Lisboa

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1330

THE INFLUENCE OF WEATHER ON THE EFFECTIVENESS OF MULTIPLE ADVERTISING CHANNELS

Felix Rafael Maria Weißmüller, Lisa Stoll

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.68

THE ROLE OF BRANDS IN ONLINE VS. OFFLINE CHANNELS

Óscar González-Benito, Mercedes Martos-Partal, Sonia San Martín

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1291-1292

DETERMINANTS OF DUAL DISTRIBUTION CHANNELS

Hidesuke Takata, Satoshi Ishikawa, Yuji Kubota, Tetsuo Horiguchi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1109-1113

COUNTRY OF ORIGIN IN INTERNATIONAL MARKETING CHANNELS: HOW OVERSEAS DISTRIBUTORS ACCOUNT FOR THE ORIGINS OF PRODUCTS AND BRANDS

Han-Mo Oh, Byeong-Joon Moon

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.370-385