KOREASCHOLAR

SUSTAINABLE COMPETITIVE ADVENTAGE OF O4O SERVICE THROUGH ESPORTS: FOCUSING ON ESPORTS CHARACTER EXPERIENCE

Jaehun Kim, Jong-Kuk Shin, Sung Hyun Rhee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.403

THE BRAND NEGATIVITY BIAS: UNFAVORABLE BRAND PLACEMENTS REDUCE EVALUATIONS FOR NEW MEDIA PRODUCTS BY INHIBITING THE CONSUMER-CHARACTER CONNECTION

Justin McManus, Sergio Carvalho, Valerie Trifts

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1524-1537

OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT

Jun-Phil Uhm, Hyun-Woo Lee, Heetae Cho

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1469-1471

THE METHODOLOGY OF STUDYING VIEWERS’ PERCEPTION OF AN ANIMATED CHARACTER USING PSYCHOPHYSIOLOGICAL APPROACHES

Natalia V. Galkina, Anna A. Naumova, Marina Y. Sheresheva

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.568-570

DESIGN INNOVATION ATTRIBUTE, CONSUMPTION VALUE, REPURCHASE INTENTION: FOCUS ON ITEM OF ONLINE GAME CHARACTER

Sang Jin Kim, Hakil Moon, Kyung Hoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1743-1745