KOREASCHOLAR

EXPLORING THE ROLE OF AI-BASED CHATBOT PERSPECTIVE-TAKING IN BRAND TRANSGRESSIONS

Kuan-Ju Chen, Chih-Hung Peng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.923

TOO AUTHENTIC TO TOLERATE? THE IMPACT OF PERCEIVED AUTHENTICITY IN AI CHATBOT DESIGN ON CONSUMER BEHAVIOR UNDER SERVICE FAILURE

Chia-Wei Sun, Kuan-Ju Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.802

AI-CHATBOT PARADOXES AND CONSUMERS’ COPING STRATEGIES IN LUXURY FASHION

Eddie Ruofei Chen, Sharon Nunoo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.678

USING CHATBOT IN CUSTOMER SERVICES CONTEXT – A SYSTEMATIC REVIEW

Wut Tai Ming

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.645

THE IMPACT OF CHATBOT CHARACTER DESIGN ON CUSTOMER SATISFACTION

Yuumi Ogura, Xiuyan Yan, Hikaru Makino

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.616-617

EFFECTS OF THE CONTENT OF CHATBOT CONVERSATIONS ON THE ADVERTISING PERSONALIZATION PARADOX

Masahiko Shibuse, Satoshi Nakano

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.106-111

SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY CONCERNS

InHye Kim, Yung Kyun Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.18

THE FIT BETWEEN ANTHROPOMORPHISM OF AI CHATBOT AND COMMUNICATION SITUATION ON USE BEHAVIOR

Joonheui Bae, Seonggeun Jo, Sung Hun Bae, Isaac Cheah

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.667

ANALYSING THE INFLUENCE OF EMOJIS ON CONSUMERS’ RELATIONSHIP PERCEPTION AND PURCHASE INTENTION

Tiantian Wang, K. Nadia Papamichail, Sahar Karimi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.29

EXPLORING THE ROLE OF VOICE GENDER AND PERCEIVED RISK ON ATTITUDE TOWARD CHATBOT SERVICES AMONG AGING CONSUMERS

Hyo Jin Eom, Jaewoo Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.903-904

CAN PROGRAMMED CONVERSATIONS IMPROVE CUSTOMER SERVICE? AN EMPIRICAL STUDY ON CHATBOT - CUSTOMER INTERACTIONS IN EMERGING ECONOMIES

Anjali Chopra, Soujanya Narsipur

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.611-612