THE FIT BETWEEN ANTHROPOMORPHISM OF AI CHATBOT AND COMMUNICATION SITUATION ON USE BEHAVIOR
Joonheui Bae, Seonggeun Jo, Sung Hun Bae, Isaac Cheah
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.667
ANALYSING THE INFLUENCE OF EMOJIS ON CONSUMERS’ RELATIONSHIP PERCEPTION AND PURCHASE INTENTION
Tiantian Wang, K. Nadia Papamichail, Sahar Karimi
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.29
EXPLORING THE ROLE OF VOICE GENDER AND PERCEIVED RISK ON ATTITUDE TOWARD CHATBOT SERVICES AMONG AGING CONSUMERS
Hyo Jin Eom, Jaewoo Park
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.903-904
CAN PROGRAMMED CONVERSATIONS IMPROVE CUSTOMER SERVICE? AN EMPIRICAL STUDY ON CHATBOT - CUSTOMER INTERACTIONS IN EMERGING ECONOMIES
Anjali Chopra, Soujanya Narsipur
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.611-612