KOREASCHOLAR

THE DARK SIDE OF CHATBOTS AND ITS EFFECT ON THE CUSTOMER EXPERIENCE IN LUXURY RETAILING

Ruofei Chen, Rosy Boardman, Claudia Henninger

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1052-1053

THE DARK SIDE OF CHATBOTS AND ITS EFFECT ON THE CUSTOMER EXPERIENCE IN LUXURY RETAILING

Ruofei Chen, Rosy Boardman, Claudia Henninger

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.863-864

AN INTEGRATED AI(ARTIFICIAL INTELLIGENCE) FRAMEWORK FOR MARKET ORIENTATION AND B2C MARKETING RATIONAL DECISION MAKING FOR IMPROVING FIRM PERFORMANCE : FOCUSING ON THE USE OF CHATBOTS IN THE BANKING INDUSTRY

Yun Ho Park, Jaehun Kim, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.656

LET CHATBOTS HANDLE YOUR CASE! HOW PERCEIVED JUSTICE AFFECTS CUSTOMER FORGIVENESS AFTER SERVICE FAILURES?

Kaiwen Xue, Sven Tuzovic, Udo Gottlieb, Rory Mulcahy

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.628

UNFOLDING THE RELATIONSHIP-BUILDING POTENTIAL OF BRAND CHATBOTS FOR SERVICE BUSINESSES

Jhih-Syuan (Elaine) Lin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.117

THE EFFECT OF PERSONALIZED CHATBOTS

Jeong-Bin Whang, Boreum Choi, Jong-Ho Lee, Ji Hee Song

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.894-895

HOW SHOULD I TALK TO YOU? EXAMINING THE EFFECTIVENESS OF COMMUNICATION STYLES OF CUSTOMER SERVICE CHATBOTS

Maximilian Geyr, Silke Bartsch

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.803-806

TO BOT OR NOT TO BOT? EXPLORING THE DIFFERENCES IN CONSUMERS’ EXPERIENCE WITH CHATBOTS VERSUS ONLINE HUMAN AGENTS

Anh D. Tran, Jason Pallant, Joel Haire, Lester W. Johnson

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.609-610