KOREASCHOLAR

THE IMPACT OF AI-GENERATED CHILDREN'S SAFETY CLOTHING ON BEHAVIORAL INTENTIONS: THE MEDIATING EFFECT OF THE HEALTH BELIEF MODEL

Neulonbit Oh, Qi Jiang, Yeojin Choi, Charles R. Taylor, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1098

CONSUMER EMPOWERMENT JOURNEYS: ADULT CHILDREN AND PARENTAL FOOD PROVISION NEGOTIATIONS IN COLLECTIVIST SOCIETIES

Amy Yau Yau, Sofia Christidi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1068

COMMUNICATING SUSTAINABILITY TO CHILDREN: AN EXPLORATORY STUDY ON SHARING SUSTAINABILITY THROUGH FASHION RETAIL THIRD PLACES

Rocío Elizaga, Bethan Alexander, Teresa Sadaba

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.897-902

TV FOOD COMMERCIALS AIMED AT CHILDREN: CONTENT ANALYSIS FROM CULTURAL AND ETHICAL PERSPECTIVES

Jelena Filipovic

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.144

HOW MY CHILD INFLUENCES WHAT I BUY FOR MYSELF: CHILDREN’S INFLUENCE ON PARENTS’ PERSONAL PURCHASES

Alisara Rungnontarat CHARINSARN

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.843-856

A CONTENT ANALYSIS OF USA FOOD AND BEVERAGE ADVERTISEMENTS ON CHILDREN’S TELEVISION: FOCUS ON HEALTH PROMOTION AND OTHER PERSUATION TECHNIQUES

Kanae Suzuki, Michelle R. Nelson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.233-229

VIDEOTISEMENTS: AN EMERGING ADVERTISING MEDIUM TARGETING CHILDREN

Claire Lambert, Alvin Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.135-140

CHILDREN’S RESPONSES TO PRODUCTS IN MOBILE GAMING APPS

Randi Priluck, Joseph Wisenblit, Stephen Pirog

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1331-1336

THE BUSINESS IMPACT AND CHARACTERISTICS OF CHILDREN’S EWOM IN MARKETING COMMUNICATIONS

Tong (Tony) Bao, Tung-lung Steven Chang, Alex J. Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.565-566

A FORMATIVE MEASURE OF VERY YOUNG CHILDREN’S PERSUASION KNOWLEDGE

Shasha Wang, Dick Mizerski, Fang Liu, Doina Olaru, Victoria Mallinckrodt

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1-5

“KID TESTED, MOM APPROVED”: THE RELATIONSHIP BETWEEN ADVERTISING EXPENDITURES AND BRANDS “MOST-LOVED” BY CHILDREN AND MOTHERS

Kyungok K. Kim, Jerome D. Williams, Sangdo Oh, Gary B. Wilcox

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.665

THE RIGHT AGE TO FEEL GREEN – AGE AS A MODERATOR OF SOCIAL LABELING INFLUENCE ON CHILDREN’S PRO-ENVIRONMENTAL BEHAVIORS

Julien Bourjot-Deparis, Karine Charry, Béatrice Parguel

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.209-215