KOREASCHOLAR

INVESTIGATING CONSUMPTION MOTIVATIONS FOR FASHION RENTALS AMONG GENERATION Z CONSUMERS IN CHINA

Fenfang Qiu, Magnum Lam

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.906

THE EFFECT OF GREEN PRODUCT EXPERIENCE ON GREEN PURCHASE INTENTION: A COMPARATIVE STUDY OF CHINA, JAPAN AND KOREA

Chang Ji, Guanghua Sheng, Siyu Che

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.735

MODERATING EFFECTS OF PRODUCT TYPE ON FULFILLMENT AND CUSTOMER SATISFACTION: AN EMPIRICAL STUDY OF E-COMMERCE IN CHINA

Ming Ding, Susumu Harada

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.14-17

TRENTS OF APPLYING SELF-SERVIE TECHNOLOGIES (SSTs) TO SMART HOTELS IN CHINA: AN EMPIRICAL STUDY OF EXTENDED TECHNOLOGY ACCEPTANCE MODEL

Botian Lei, Fu-Mei Chuang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1620

ANTECEDENTS OF TRUST TOWARDS ONLINE SHOPPING IN CHINA AND SAUDI ARABIA. THE MODERATING ROLE OF DISPOSITION TO TRUST

Raffaele Filieri, Lala Hu, Saleh Bazi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1497-1498

CULTURAL CONTEXT AND CROSS-CULTURAL MARKETING STRATEGIES BETWEEN ITALY AND CHINA. THE CASE OF AMARENA FABBRI

Tiziano Vescovi, Federica Bettati

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1453-1469

INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGUALTION IN CHINA

Peng Zou, Qiaolian Cheng, Yixin Li, Yan Liu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1258-1261

A NEW SOCIAL-MEDIA BUSINESS MODEL FOR LUXURY PRODUCTS: AN EMPIRICAL STUDY OF DAIGOU’S SERVICES VIA WE-CHAT PLATFORM IN CHINA

Xin Song, Fu-Mei Chuang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.897

KOLS’ INFLUENCE ON GENERATION Z CONSUMERS IN CHINA AND FRANCE: A SELF-EXPANSION FRAMEWORK

Tingting Mo, Marie-Cécile Cervellon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.326

BARRIERS TO BEHAVIOR CHANGE AND RECOMMENDATIONS: A CASE STUDY OF IVORY PRODUCT CONSUMPTION IN CHINA

Ge Xiao, Hyeryeon Lee, Woojun Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.276-280

DIGITALISED AND DIGITISED FASHION EXHIBITIONS AND BIG EVENTS: ¨CHINA: THROUGH THE LOOKING GLASS” CASE STUDY

Maria Gatón Fraile, Lucía Pérez Pérez

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.207-211

INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGUALTION IN CHINA

Peng Zou, Qiaolian Cheng, Yixin Li, Yan Liu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.121-124

BUILDING A SUSTAINABLE BUSINESS MODEL FOR PROFESSIONAL CLUBS IN THE CHINA NATIONAL BASKETBALL LEAGUE (NBL): A STAKEHOLDER PERSPECTIVE

Yu-Ting Chen, Jeeyeon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.62-63

WHO ARE THE SUSTAINABLE FASHION CONSUMERS? ASYMMETRIC MODELING OF SUSTAINABLE AND NON-SUSTAINABLE FASHION CONSUMERS: A CROSS CULTURAL STUDY BETWEEN KOREA AND CHINA

Hyun Min Kong, Arch G. Woodside, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1592

PRACTICE OF WINE IMPORTING AND RETAILING IN CHINA: AN AUSTRALIAN WINE TRADE PERSPECTIVE

Qiushi (Cathy) Gu, Songshan (Sam) Huang, Janelle Chan, Jin Yin, Min Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1418

INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGULATION IN CHINA

Peng Zou, Qiaolian Cheng, Guofeng Li, Yan Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1403-1406

THE DESIRE FOR A NEW FACE: THE EMERGENCE OF COSMETIC SURGERY TOURISM IN CHINA AND THE TRANSFORMATION OF SOUTH KOREAN NATIONAL IDENTITY

Hyun Jeong Min, Eric Ping Hung Li

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.824-829

THE ROLE OF DIGITAL PLATFORMS IN THE GLOBAL BUSINESS ENVIRONMENT: THE CASE OF CHINA

Francesca Checchinato, Lala Hu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.707

THE RELATIONSHIP BETWEEN PERCEIVED SERVICE QUALITY, SATISFACTION AND REPURCAHSE INTENTION IN CHINA’S BED AND BREAKFAST INDUSTRY

Fei Wang, Henry Tsai, Ivan Wen, Alan Wong

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.637

MARKET EXPANSION IN CHINA: UNDERSTANDING THE INFLUENCE OF CULTURAL DIMENSIONS AND INDIVIDUAL CHARACTERISTICS IN SOCIAL MEDIA USAGE IN CHINA

Ge Xiao, HyeRyeon Lee, Shaokang Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.533