KOREASCHOLAR

“MADE IN CHINA” LUXURY: WHY CHINESE GENERATIONS MATTER?

Andy Hou, Beatrice Parguel, Julia Pueschel

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1099

FRAMING FEAR SIGNALS IN DIGITAL MEDIA: HOW NARRATIVE TRANSPORTATION SHAPES CHINESE TOURISTS' DECISION HESITANCY TOWARD SOUTHEAST ASIAN DESTINATIONS

Beibei Chen, Ha Kyung Lee, Jueru Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1067

CLOCKING ON FOR LEISURE: A DRAMATURGICAL STUDY OF DAKA BEHAVIOR IN CHINESE TOURIST SPACES

Rhonwyn K Vaudrey, Wenzhe Liang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.991-995

VR'S EXPERIENCE ECONOMY: BEHAVIORAL DIFFERENCES AND USAGE INTENT OF CHINESE AND KOREAN CONSUMERS - FORBIDDEN CITY & GYEONGBOKGUNG PALACE EXAMPLES

Yunahan Fang, Yerim Chung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.49-50

CHINESE CONSUMERS AND FASHION DISPOSAL PERCEPTIONS: FROM TRADITIONS TO ONLINE PLATFORMS

Panayiota J Alevizou, Claudia E Henninger, Xiaoye Fu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.798-799

THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA

Junyue Mao, Xiaohong Xu, Jinghe Han, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.514

COO EFFECT IN CHINESE LUXURY CONSUMPTION: DOES GENERATION MATTER?

Andy Hou, Beatrice Parguel, Julia Pueschel

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.80-87

Antecedents and consequences of online customer experience of Chinese millennials luxury consumers

WAN Yuan, LU Huiwen, Maxime KOROMYSLOV, ICN

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.988-1019

HOW DOES WORD OF MOUTH INTERACT WITH CONSUMERS’ PSYCHOLOGICAL FACTORS: IMPLICATIONS FROM CHINESE MARKET?

Mai Kikumori, Changju Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.956-959

A STUDY ON CHINESE CONSUMERS' INTENTION TO PURCHASE SECONDHAND LUXURY GOODS

Hong Luo, Seong-Yeon Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.559-564

THE ANTECEDENTS OF GLOBAL BRAND ADVOCACY FOR HOME AND OVERSEAS CHINESE

Mark Cleveland, Boris Bartikowski

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.316

HABITUAL MOBILE SHOPPING BEHAVIOR: COMPARISON OF CHINESE AND VIETNAMESE CUSTOMERS

Miao Miao

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.315

SIGNALING EFFECT AND THE INFLUENCE OF GENRES: MOVIE CONSUMPTION ON CHINESE ONLINE VIDEO PLATFORMS

Zhujun Li, Haodong Gu, Ning Chen

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.220-225

DOES HAZE PROMOTE PRO-ENVIRONMENTAL BEHAVIOR? THE INFLUENCE OF AIR QUALITY ON PRO-ENVIRONMENTAL BEHAVIOR OF CHINESE RESIDENTS

Guanghua Sheng, Jiatong Dai, Hong Pan, Siyu Che

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.166-171

DO THE DIFFERENT STORE FORMATS OF THE SAME BRAND MATTER TO CHINESE SHOPPERS? A STUDY ON A JAPANESE FASHION BRAND

Miao Miao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1578-1579

RETHINKING THE RETAIL MIX? THE IMPACT OF CHINESE GLOBETROTTERS ON EUROPEAN LUXURY SHOPS

Tiziano VESCOVI, Charlotte PELLIZZARI

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1564-1577

ASSESSING THE EFFECT OF CULTURE ON SOCIAL ACCEPTABILITY OF SOCIAL MEDIA IN B2B CONTEXT: CHINESE CULTURE PERSPECTIVE

Ewelina Lacka

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1316-1317

DON’T BE A PASSING FAD: THE SUSTAINED COMPETITIVE ADVANTAGE OF HOTELS’ THEMING STRATEGY IN CHINESE MARKET

Lee, Wen-Yin, Wang, Kuo-Ching, Wu, Ben, Chuang, Wan-Hua, Hsiao, Chia-Lin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1293-1298

THE USE OF MARKETING METRICS BY CHINESE FIRMS: A SURVEY OF CURRENT PRACTICES

Xiaoning Liang, Yuhui Gao, Hao Zhang, Xin Guan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1032-1044

THE MEDIATING ROLE OF ABSORPTIVE CAPACITY ON THE STRATEGIC ORIENTATION — PRODUCT INNOVATIVENESS LINK IN CHINESE B2B SMES

Fenfang Lin, Matti Jaakkola, Wai-sum Siu, Jake Ansell

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.924-925