KOREASCHOLAR

CHINESE CONSUMERS AND FASHION DISPOSAL PERCEPTIONS: FROM TRADITIONS TO ONLINE PLATFORMS

Panayiota J Alevizou, Claudia E Henninger, Xiaoye Fu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.798-799

THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA

Junyue Mao, Xiaohong Xu, Jinghe Han, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.514

COO EFFECT IN CHINESE LUXURY CONSUMPTION: DOES GENERATION MATTER?

Andy Hou, Beatrice Parguel, Julia Pueschel

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.80-87

Antecedents and consequences of online customer experience of Chinese millennials luxury consumers

WAN Yuan, LU Huiwen, Maxime KOROMYSLOV, ICN

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.988-1019

HOW DOES WORD OF MOUTH INTERACT WITH CONSUMERS’ PSYCHOLOGICAL FACTORS: IMPLICATIONS FROM CHINESE MARKET?

Mai Kikumori, Changju Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.956-959

A STUDY ON CHINESE CONSUMERS' INTENTION TO PURCHASE SECONDHAND LUXURY GOODS

Hong Luo, Seong-Yeon Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.559-564

THE ANTECEDENTS OF GLOBAL BRAND ADVOCACY FOR HOME AND OVERSEAS CHINESE

Mark Cleveland, Boris Bartikowski

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.316

HABITUAL MOBILE SHOPPING BEHAVIOR: COMPARISON OF CHINESE AND VIETNAMESE CUSTOMERS

Miao Miao

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.315

SIGNALING EFFECT AND THE INFLUENCE OF GENRES: MOVIE CONSUMPTION ON CHINESE ONLINE VIDEO PLATFORMS

Zhujun Li, Haodong Gu, Ning Chen

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.220-225

DOES HAZE PROMOTE PRO-ENVIRONMENTAL BEHAVIOR? THE INFLUENCE OF AIR QUALITY ON PRO-ENVIRONMENTAL BEHAVIOR OF CHINESE RESIDENTS

Guanghua Sheng, Jiatong Dai, Hong Pan, Siyu Che

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.166-171

DO THE DIFFERENT STORE FORMATS OF THE SAME BRAND MATTER TO CHINESE SHOPPERS? A STUDY ON A JAPANESE FASHION BRAND

Miao Miao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1578-1579

RETHINKING THE RETAIL MIX? THE IMPACT OF CHINESE GLOBETROTTERS ON EUROPEAN LUXURY SHOPS

Tiziano VESCOVI, Charlotte PELLIZZARI

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1564-1577

ASSESSING THE EFFECT OF CULTURE ON SOCIAL ACCEPTABILITY OF SOCIAL MEDIA IN B2B CONTEXT: CHINESE CULTURE PERSPECTIVE

Ewelina Lacka

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1316-1317

DON’T BE A PASSING FAD: THE SUSTAINED COMPETITIVE ADVANTAGE OF HOTELS’ THEMING STRATEGY IN CHINESE MARKET

Lee, Wen-Yin, Wang, Kuo-Ching, Wu, Ben, Chuang, Wan-Hua, Hsiao, Chia-Lin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1293-1298

THE USE OF MARKETING METRICS BY CHINESE FIRMS: A SURVEY OF CURRENT PRACTICES

Xiaoning Liang, Yuhui Gao, Hao Zhang, Xin Guan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1032-1044

THE MEDIATING ROLE OF ABSORPTIVE CAPACITY ON THE STRATEGIC ORIENTATION — PRODUCT INNOVATIVENESS LINK IN CHINESE B2B SMES

Fenfang Lin, Matti Jaakkola, Wai-sum Siu, Jake Ansell

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.924-925

BEHAVIOR ON AND PERCEPTION OF TRAVEL WEBSITES OF MAINLAND CHINESE TOURISTS

Alex Mo, Barry Mak

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.777-795

TO HAVE IS TO BE! BANDWAGON EFFECT, CONSUMER ETHNOCENTRISM AND INTENTIONS TO BUY FOREIGN LUXURY PRODUCTS ONLINE. A SURVEY OF CHINESE CONSUMERS

Giada Mainolfi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.623

FOOD GIFT-GIVING BEHAVIOR IN CHINESE CULTURAL: THEORY OF CONSUMPTION VALUES

Lin Lin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.577

THE ROLE OF CULTURAL VALUES IN GREEN PURCHASING BEHAVIOUR: EMPIRICAL EVIDENCE FROM CHINESE CONSUMERS

Siyu Gong, Guanghua Sheng, Fang Xie

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.571