KOREASCHOLAR

CHINESE CONSUMERS AND FASHION DISPOSAL PERCEPTIONS: FROM TRADITIONS TO ONLINE PLATFORMS

Panayiota J Alevizou, Claudia E Henninger, Xiaoye Fu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.798-799

Antecedents and consequences of online customer experience of Chinese millennials luxury consumers

WAN Yuan, LU Huiwen, Maxime KOROMYSLOV, ICN

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.988-1019

HOW DOES WORD OF MOUTH INTERACT WITH CONSUMERS’ PSYCHOLOGICAL FACTORS: IMPLICATIONS FROM CHINESE MARKET?

Mai Kikumori, Changju Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.956-959

A STUDY ON CHINESE CONSUMERS' INTENTION TO PURCHASE SECONDHAND LUXURY GOODS

Hong Luo, Seong-Yeon Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.559-564

TO HAVE IS TO BE! BANDWAGON EFFECT, CONSUMER ETHNOCENTRISM AND INTENTIONS TO BUY FOREIGN LUXURY PRODUCTS ONLINE. A SURVEY OF CHINESE CONSUMERS

Giada Mainolfi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.623

THE ROLE OF CULTURAL VALUES IN GREEN PURCHASING BEHAVIOUR: EMPIRICAL EVIDENCE FROM CHINESE CONSUMERS

Siyu Gong, Guanghua Sheng, Fang Xie

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.571

THE END OF ASPIRATION? HOW CHINESE CONSUMERS STILL VALUE ASPIRATIONOVER AUTHENTICITY INBRANDING

Fernando Fastoso, Héctor González-Jiménez, Siqi Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.459

FACTORS INFLUENCEING CHINESE CONSUMERS’ GREEN PURCHASE BEHAVIOR: AN EXAMINATION AND EXTENSION OF THEORY OF PLANNED BEHAVIOR (TPB)

Matthew Tingchi Liu, Di Liu, Sunny

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.321-325

CONSUMER RESPONSES TO PROMOTIONAL TOOLS IN HOTELS: A CASE STUDY OF CHINESE CONSUMERS

JennyWeichen, Marwa Gad Mohsen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1073-1080

HOW CHINESE CONSUMERS RESPONSE TO FOOD NUTRITION CLAIM

Jingwen Liu, Peng Zou, Qingqing Lu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.379-380

A STUDY ON THE SHOPPING VALUES, ATTITUDES AND BEHAVIORAL INTENTIONS OF CHINESE CONSUMERS TOWARD CROSS-BORDER SHOPPING

Shina Kim, Wei Jiang, Eunha Chun

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.337-338

CONNECTING OR DISCONNECTING: LUXURY BRANDS’ SOCIAL MEDIA STRATEGIES AND AFFLUENT CHINESE FEMALE CONSUMERS’ INTERPRETATIONS

Huan Chen, Ye Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.158-168

ARE CHINESE CONSUMERS READY FOR CHINESE LUXURY BRANDS?

Nicola Bellini, Klaus Heine, Serena Rovai, Jiaxun He

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1270-1272

BRAND ORIGIN AND PRODUCT PREFERENCE: A STUDY OF URBAN ADULT CHINESE CONSUMERS

Qing Shan Ding, Robert Bradshaw, Len Tiu Wright

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.401-414