KOREASCHOLAR

HOW DOES WORD OF MOUTH INTERACT WITH CONSUMERS’ PSYCHOLOGICAL FACTORS: IMPLICATIONS FROM CHINESE MARKET?

Mai Kikumori, Changju Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.956-959

DON’T BE A PASSING FAD: THE SUSTAINED COMPETITIVE ADVANTAGE OF HOTELS’ THEMING STRATEGY IN CHINESE MARKET

Lee, Wen-Yin, Wang, Kuo-Ching, Wu, Ben, Chuang, Wan-Hua, Hsiao, Chia-Lin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1293-1298

SMM AND LUXURY FASHION BRANDS IN THE CHINESE CONSUMER MARKET : THE CASE OF WECHAT

Serena ROVAI, Simone Guercini

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.169-172

LUXURY BRAND COMMUNICATION ON SOCIAL MEDIA: A QUALITATIVE STUDY OF THE CHINESE MARKET

Lala Hu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.160-161

EXPANDING CONSUMPTION AND PROMOTING THE DEVELOPMENT OF CHINESE MARKET – WELCOME SPEECH BY VICE PRESIDENT OF CHINA MARKETING ASSOCIATION

Longlong Ma

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2197

ANTECEDENTS OF SUBJECTIVE KNOWLEDGE DEVELOPMENT AND IMPACTS ON FIRST TIME BUYING AND RE-PURCHASING PREFERENCE HETEROGENEITY: EVIDENCE IN THE CHINESE CAR MARKET

Lixian Qian, Didier Soopramanien

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.350-351

WHEN DOES CHINESE RELATIONSHIP CULTURE OF GUANXI WORK BETTER THAN RELATIONSHIP MARKETING? CASE OF FOREIGN-INVESTED ENTERPRISES IN THE CHINESE BUSINESS TO BUSINESS MARKET

Xina Yuan, Sang Yong Kim, Tae Ho Song

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.153-179