THE DETERMINANTS OF CONSUMER’S INTENTION TO CONTINUE TO USE OR APPLY FOR THE DEPARTMENT STORE CO-BRANDED CREDIT CARD
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Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1870
MASSTIGE, MASSLUXE AND MASSCLUSIVITY: CONSUMER RESPONSES TO THE USE OF GUEST FASHION DESIGNERS AS A CO-BRANDED MARKETING STRATEGY
Anne Peirson-Smith
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1247-1256