KOREASCHOLAR

THE IMPACT OF CO-CREATION ON PSYCHOLOGICAL WELL-BEING AND FUTURE CO-CREATION INTENTION: A CROSS-COUNTRY COMPARISONS BETWEEN UNITED KINGDOM, CANADA, AND AUSTRALIA

Kai-Yu Wang, Wen-Hai Chih, Hope Wilfred Banda, Dinarti Tarigan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1063

THE EFFECTS OF ORGANIZATIONAL AMBIDEXTERITY AND CO-CREATION ON ORGANIZATION PERFORMANCE

Maria de Lurdes Sarmento, Cláudia Simões

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.913

VALUE CO-CREATION AND SERVICE EXCHANGE VIA NON-FUNGIBLE TOKEN (NFT) IN AN ONLINE MARKETING ENVIRONMENT: A UNIQUE PERSPECTIVE THROUGH SERVICE-DOMINANT (S-D) LOGIC

Daniel Rayne, Ashish Kumar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.589-595

INFLUENCE OF ATTRACTIVENESS, EXPERTISE, NOVELTY, AND ETHIC OF INFLUENCER’S PERFORMANCE ON CUSTOMER VALUE CO-CREATION BEHAVIOR AND PURCHASE INTENTION

Alina Kim, Jaehun Kim, Jong-Kuk Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.325-329

UNDERSTANDING THE EFFECTS OF ROBOT ANTHROPOMORPHISM ON CONSUMER CO-CREATION AND WELLBEING

Amy Wong, Jimmy Wong

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.324

EXPERIENCE VALUE CO-CREATION IN TOURISM LIVESCAPE: THE ROLE OF INSPIRATION AND ENGAGEMENT

Hongmei Zhang, Wenxiu Wu, Boyang Shu, Yijiang Yang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.223

CUSTOMER ENGAGEMENT AND VALUE CO-CREATION IN DIGITALLY ENABLED HOSPITALITY SERVICES

Mohammadali Zolfagharian, Fei L. Weisstein

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.176

VALUE CO-CREATION AND CO-DESTRUCTION IN SOCIAL MEDIA: A SYSTEM PERSPECTIVE

Fang Fang Li

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.66

UNDERSTANDING SERVICE EXCLUSION THROUGH VALUE CO-CREATION PARADIGM

Sajith Siriwardana, Gaurangi Laud, Rajesh Rajaguru

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1357-1358

WHY DO CUSMTOMERS WANT TO PAY FOR VALUE CO-CREATION PRODUCTS? AN EXPLANATION FROM COSTOMERS’BEHAVIOR IN ECONOMICS

Liang Sun, Honglei Liu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1244

CO-CREATION EXPERIENCE IN PEER WORK GROUPS

Alondra Natalia Medina Olivares, Carmen-Maria Albrecht

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1106-1111

The Effects Of Value Co-Creation In Social Platforms On Participating Companies' Competitive Advantage

Chang Suk Choi, Jeonghye Choi, Sang Jin Kim, Kyung Hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1065

INVESTIGATING ANTECEDENTS OF BRAND VALUE CO-CREATION BEHAVIORS IN SOCIAL MEDIA BASED BRAND COMMUNITIES

Kai-Yu Wang, Yu-Ping Wu, Wen-Hai Chih

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.896

A FRAMEWORK OF EMOTIONAL VALUE CO-CREATION IN AI-BASED CONCIERGE SERVICES FOR TOURISTS

Siddike Md Abul Kalam, Bach Quang Ho

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.613-617

EXPLORING YOUNG ARTISTS’ DIGITAL PERFORMANCE: THE IMPACT OF ONLINE COMMUNITY ENGAGEMENT AND CO-CREATION ON BRAND LOVE

Pedro Policarpo, João Guerreiro, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.480-484

IS MY OWN DESIGN THE MOST IMPRESSIVE? A CO-CREATION PERSPECTIVE ON THE ONLINE USER DESIGN

Hao Zhang, Zengguang Ma, Chenyue Qi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.449-450

CO-CREATION WITH FANS TO ENHANCE CUSTOMER ENGAGEMENT IN PRODUCT AND SERVICE DEVELOPMENT

Tomoko Kawakami, Linda Hamdi-Kidar

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.6

B-TO-B RELATIONSHIPS AND CO-CREATION OF VALUE IN THE DIGITAL AGE—QUO VADIS?

Christine Falkenreck, Ralf Wagner

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1313-1314

ENGAGING CUSTOMERS FOR VALUE CO-CREATION THROUGH MOBILE INSTANT MESSAGING

Soey Sut Ieng Lei, Shun Ye, Dan Wang, Rob Law

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1190

“MY OWN DESIGN IS BETTER”：A CO-CREATION PERSPECTIVE ON THE ONLINE LUXURY DESIGN

Zhiqi Dong, Shiquan Wang, Hao Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.869