KOREASCHOLAR

FROM LAB TO LAUNCH: SILICON VALLEY–STYLE BUSINESS MODELS AND MARKETING STRATEGIES IN UNIVERSITY-INDUSTRY COLLABORATION ON AI

Hyoungkoo Ha, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1106

THE IMPACT OF COLLABORATION MARKETING ACTIVITIES BETWEEN THE ONLINE GAMING AND FASHION INDUSTRIES

Jiwon Yoo, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.648-649

CROWD-FUNDING: AN INTERACTIVE MARKETING FOR FINANCING INNOVATION PROJECT WITH CONSUMER’S COLLABORATION

Sylvie JEAN, Omar GAIZI

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1072-1078