IMPACT OF LUXURY BRAND VALUES ON PURCHASE INTENTION: SEGMENTING CUSTOMERS BASED ON INVOLVEMENT, NEED FOR STATUS AND COLLECTIVISM
Nuttapol Assarat, Theeranuch Pusaksrikit, Natee Srisomthavil
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.595-599
THE EFFECT OF PLACE ATTACHMENT ON PRO-ENVIRONMENTAL BEHAVIOUR: THE MODERATING ROLE OF HORIZONTAL AND VETICAL COLLECTIVISM
Zening Song, Ahmad Daryanto, Didier Soopramanien
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.65-72