KOREASCHOLAR

ALIGNMENT OF STRATEGIC COMMUNICATION FOR INTERNATIONAL ORGANIZATIONS WITH DIVERSE MULTIPLE COUNTRY BRANCHES

Juliane J. Gabel, Ilkin Mehrabov

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1313

HOW TO INCREASE STUDENTS' ENGAGEMENT IN THE DEVELOPMENT OF CREATIVE MARKETING COMMUNICATION MESSAGES

Joonheui Bae

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1073

THE IMPACT OF SUSTAINABLE COMMUNICATION ON CONSUMERS’ATTITUDE CHANGE TOWARDS BRAND

Lan Guo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1019

BRIDGING BUSINESSES DIGITALLY: A SYSTEMATIC LITERATURE REVIEW OF B2B COMMUNICATION IN THE DIGITAL AGE

Mariya Onopko, Anastasiya Henk

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1008

PROCESS AND OUTCOME FRAMING IN PROMOTING ENVIRONMENTAL COMMUNICATION

Hai-Anh Tran, Yuliya Strizhakova, Huy Tran, Zhiteng Feng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.969

SUSTAINABILITY COMMUNICATION IN FASHION: A COMPARATIVE ANALYSIS OF B-CORP AND NON B-CORP BRANDS ACROSS LUXURY AND FAST FASHION

Eleonora Acciai, Mario Risso

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.935-942

IMPLEMENTING EVENT MARKETING FOR FASHION BRAND COMMUNICATION: A THEORETICAL DISCUSSION

Qingxin Peng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.899-905

RECIPROCAL MARKETING COMMUNICATION AND ADAPTIVE GOVERNANCE

Sarafidis Sokratis, Mavragani Eleni, Vlachos Vasileios

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.894-898

HOW BLOCKCHAIN AND METAVERSE TECHNOLOGIES ARE REDEFINING MARKETING COMMUNICATION

Christos K. Georgiadis, Antonios Giatzis, Charalampos Iordanidis

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.885-893

MEASURING AUTHENTICITY IN CSR COMMUNICATION: DEVELOPMENT AND VALIDATION OF A SCALE

Maria Knöpfle, Manfred Schwaiger

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.822-827

SOCIAL MEDIA AS A CSR CANVAS: A STUDY OF FASHION BRANDS’ SUSTAINABILITY COMMUNICATION

Lynnanne Chao, Ting Chi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.786

CONSUMER RESPONSES TO SUSTAINABILITY COMMUNICATION: AN EMPIRICAL STUDY BASED ON REGULATORY FOCUS THEORY

Minami Nishikawa, Daisuke Nishi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.785

INVESTIGATING DUAL ROUTES COMMUNICATION OF SMART TOURISM TECHNOLOGIES IN WINTER SPORTS TOURISM

Shubin Yu, Yi Xuan Ong, Jie Yang, Juhyeok Jang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.530

EXAMINING BRAND CRISIS IN THE LUXURY INDUSTRY: CRISIS SPILLOVER AND POST-CRISIS COMMUNICATION SPILLOVER ON RIVAL BRANDS

Sohyoun Shin, Sungho Lee, Hyunjung Kim, Haejoon Shin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.295-296

THE FIT BETWEEN ANTHROPOMORPHISM OF AI CHATBOT AND COMMUNICATION SITUATION ON USE BEHAVIOR

Joonheui Bae, Seonggeun Jo, Sung Hun Bae, Isaac Cheah

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.667

OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND ENGAGEMENT

Costanza Dasmi, Olga Nechaeva

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.480-483

WHO CARES ABOUT SUSTAINABILITY ISSUES? EFFECTIVENESS OF FASHION SUSTAINABLE COMMUNICATION OF THE UNITED NATION'S #ACTNOW CAMPAIGN ON PUBLIC ENGAGEMENT

Ziyou Jiang, Jewon Lyu, Sumin Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.272-277

CSR COMMUNICATION AND CORPORATE REPUTATION: THE ROLE OF MESSAGE SOURCE

Niko Dellner

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.259-264

MARKETING INFORMATION IN FINANCIAL MARKET COMMUNICATION: INSIGHTS FROM CONFERENCE CALLS AND BEYOND

Robin-Christopher Ruhnau, Christian Homburg, Sebastian Hohenberg, Marcus Theel

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.246

EFFECTS OF DIGITAL SERVICE AGENTS’ COMMUNICATION STRATEGIES ON CUSTOMER BEHAVIOR

Seonjeong Ally Lee, Haemoon Oh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.175