KOREASCHOLAR

BRIDGING CULTURES: EMPOWERING TOURISTS’ INTERCULTURAL COMPETENCE BY LEVERAGING PERSONALISED DESTINATION EXPERIENCES FOR SUSTAINABLE GROWTH

Evangelia Rapti, Georgia Zouni, Dimitra-Margieta Lykoudi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.770-773

SERVICE ROBOTS IN HOSPITALITY: HOW WARMTH AND COMPETENCE INFLUENCE CUSTOMER REACTIONS TO HUMAN AND ANIMAL-LIKE ROBOTS

Bryan Usrey, Hiroaki Saito

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.378

WEB—SIGHTS OF WEBSITES: CAPTURING THE ESSENCE OF CROSS-CULTURAL COMPETENCE AND DIVERSITY AWARENESS IN GREEK TOURISM PORTALS

Maria Matiatou, Ilias Kapareliotis

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.862-879

HOW THE TOURISM SERVICE QUALITY INFLUENCE THE TOURIST LOYALTY: TOUR GUIDE PROFESSIONAL COMPETENCE AS INTERMEDIARY VARIABLES

Su-Shiang Lee, Wei Yeng Sia, Wei Peng Tan, Chih-Wei Lin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1067

THE INDEPENDENT EFFECTS OF BRAND WARMTH AND BRAND COMPETENCE PERCEPTION ON CONSUMERS’ COMPLAINING RESPONSES TO SERVICE FAILURES

Shannon X. Yi, Chloe Y. Qiu, Lisa C. Wan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1065-1066

THE EFFECT OF CUSTOMIZATION EXPERIENCE ON CONSUMERS’ HAPPINESS AND PURCHASE INTENTION AND THE MEDIATING ROLES OF AUTONOMY, COMPETENCE AND AUTHORSHIP

Ha Youn Kim, Yuri Lee, Erin Cho, Sunyang Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.907-911