KOREASCHOLAR

The Effects Of Value Co-Creation In Social Platforms On Participating Companies' Competitive Advantage

Chang Suk Choi, Jeonghye Choi, Sang Jin Kim, Kyung Hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1065

DON’T BE A PASSING FAD: THE SUSTAINED COMPETITIVE ADVANTAGE OF HOTELS’ THEMING STRATEGY IN CHINESE MARKET

Lee, Wen-Yin, Wang, Kuo-Ching, Wu, Ben, Chuang, Wan-Hua, Hsiao, Chia-Lin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1293-1298

CREATING COMPETITIVE BRAND ADVANTAGE VIA CONNECTING AND DISCONNECTING HISTORICAL EPOCHS THROUGH HERITAGE BRANDS

Tatiana Anisimova, Olof Brunninge

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1258-1260

FROM BUSINESS STRATEGY AND SOCIAL CAPITAL PERSPECTIVE TO TRAVEL AGENCIES’ COMPETITIVE ADVANTAGE

Chih-Hsing Liu, Jeou-Shyan Horng, Sheng-Fang Chou, Yung-Chuan Huang, Bernard Gan, Wei-Long Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.310