KOREASCHOLAR

PROMOTING PERCEIVED GREEN BRAND TRUSTWORTHINESS THROUGH VIRTUAL REALITY: A CONCEPTUAL FRAMEWORK

Costanza Dasmi, Anna Marrucci, Faheem Uddin Syed, Gaetano Aiello

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.234-238

IMPLEMENTING SELF-DETERMINATION THEORY (A-R-C- THEORY) IN COUNTRY IMAGE EVALUATIONS. THE CASE OF GREECE, CYPRUS, ISRAEL, AND EGYPT. A THEORETICAL CONCEPTUAL FRAMEWORK

Katerina G. Papakonstantinou, Artemis Panigyraki

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.767-779

A MULTILEVEL CONCEPTUAL FRAMEWORK FOR NONLINEAR EFFECTS OF SOCIAL CAPITAL IN SALES MANAGEMENT

Huy Nguyen, Ngoc Luu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.835-836

CONCEPTUAL FRAMEWORK FOR MODELING THE AGILE MARKETING CAPABILITY

Ludovica Moi, Francesca Cabiddu, Moreno Frau

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.71-90

A CONCEPTUAL FRAMEWORK FOR INTEGRATING CO-CREATION MECHANISMS IN VALUE CREATION SPHERES

Szu-Hsin Wu, Yuhui Gao

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1245-1249