KOREASCHOLAR

STATUS HOPE: THE CONCEPTUALISATION OF THE STATUS GAMES

Guojun Sawyer He, Marcos Cerqueira Lima

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.408

CONCEPTUALISATION OF AVATAR-ENABLED CONSUMER COMMUNICATIONS IN THE METAVERSE

Yue Peng, Shintaro Okazaki, Prokriti Mukherji

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.426

NEGATIVE ACTOR ENGAGEMENT IN STUDENT LEARNING SYSTEM: CONCEPTUALISATION, SCALE DEVELOPMENT AND VALIDATION

Loic Pengtao Li, Biljana Juric, Roderick Brodie

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.794