KOREASCHOLAR

STRATEGIC PLANNING PROCESS OF SUSTAINABILITY INITIATIVES: EFFECTS OF BRAND-SUSTAINABILITY-SELF-CONGRUENCE

Ken Kumagai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1054

STRATEGIC PLANNING PROCESS OF SUSTAINABILITY INITIATIVES: EFFECTS OF BRAND-SUSTAINABILITY-SELF-CONGRUENCE

Ken Kumagai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.865-866

BRAND IMAGE CONGRUENCE THROUGH SPONSORSHIP OF SOCCER TEAMS: THE INFLUENCE OF PERCEIVED BRAND LOCALNESS

Adam Langer

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1548-1553

WHEN THE GOOD BECOMES THE BAD: THE ROLE OF CORPORATE CRISIS TYPE AND ISSUE CONGRUENCE

Yoojung Kim, Sejung Marina Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1081

ZOOM-IN, ZOOM-OUT: THE CONGRUENCE EFFECT BETWEEN DYNAMIC DISTANCE AND GEOGRAPHIC DISTANCE ON TRAVEL DESTINATION RECOMMENDATION

Kacy Kim, Qian Xu, Sukki Yoon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.802

INFLUENCER ADVERTISING ON SOCIAL MEDIA: THE EFFECTS OF PRODUCT-INFLUENCER CONGRUENCE AND SPONSORSHIP DISCLOSURE ON MOTIVE INFERENCE PROCESSING

Do Yuon Kim, Hye-Young Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.528-529

HOW DOES PERSONALITY CONGRUENCE HELP TO EXPLAIN LUXURY BRAND ATTACHMENT? THE RESULTS OF AN INTERNATIONAL RESEARCH STUDY

Laura Grazzini, Raffaele Donvito, Gaetano Aiello, Daniele Pederzoli, Bruno Godey, Klaus-Peter Wiedmann, Chris Halliburton, Priscilla Chan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.455

SELF-CONGRUENCE, BRAND ATTACHMENT AND COMPULSIVE BUYING BEHAVIOR

Arnold Japutra, Yuksel Ekinci, Lyndon Simkin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.760-765

HOW DO CONGRUENCE AND ATTRIBUTION INTERACT IN CSR ADVERTISING CAMPAIGNS?

Jong-Kuk Shin, Min-Sook Park, Mi-Ri Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.188-203