KOREASCHOLAR

THE RELATIVE EFFECTIVENESS OF SUPERIORITY AND PARITY CLAIMS IN COMPARATIVE ADVERTISING: CONSTRUAL LEVEL THEORY PERSPECTIVE

Chia-Yi Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.234

THE ROLE OF BRANDING IN CONSTRUAL LEVEL THEORY

AJ Beltis, John Logan, Sukki Yoon, Kacy Kim, Gayatri Subramanian

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.737-740

PREFERENCE REVERSAL: PERSPECTIVE WITH GENERALIZED CONSTRUAL LEVEL THEORY

Makoto Abe, Takeshi Moriguchi, Akira Yashima

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1300-1303