KOREASCHOLAR

COMPLEXITY IN ONLINE SALES PROMOTION AND CONSUMER INTENTIONS TO PARTICIPATE: AN EMPIRICAL STUDY IN THE JAPANESE MARKET

Honkit Lau

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.789

THE INTERSECTION OF AI AND ONLINE FASHION SHOPPING: IMPLICATIONS FOR CONSUMER PURCHASING INTENTIONS

Joanna Krywalski-Santiago

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.740-742

EXPERIENTIAL VALUE PERSPECTIVE IN AGRITOURISM: EFFECTS ON CONSUMER SATISFACTION AND BEHAVIORAL INTENTIONS

Michelle Cabiladas, Dave Centeno

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.509

THE ROLE OF THE ATTRIBUTES OF FASHION TREND AI ANALYSIS TOOLS IN SHAPING CONSUMER INTENTIONS

Xiaohong Xu, Eunju Ko, Minjung Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.230

THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION

Zeling ZHONG, Galina KONDRATEVA, Tatiana KHVATOVA

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.28

THE IMPACT OF INFLUENCER MARKETING AND INSTAGRAMMERS ON CONSUMER PURCHASE INTENTIONS AND BRAND ATTITUDE

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Filipa Rosado Pinto, Inês Costa

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.478-479

TO HAVE IS TO BE! BANDWAGON EFFECT, CONSUMER ETHNOCENTRISM AND INTENTIONS TO BUY FOREIGN LUXURY PRODUCTS ONLINE. A SURVEY OF CHINESE CONSUMERS

Giada Mainolfi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.623

FACTORS DRIVING CONSUMER INTENTIONS TO PURCHASE AND WORD-OF-MOUTH OF FASHION PRODUCTS ON SOCIAL MEDIA SITES

Eun Joo Park, Eun Young Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1712-1713