KOREASCHOLAR

RESEARCH ON CONSUMER RESISTANT TO INNOVATION, CUSTOMER LOYALTY AND CUSTOMER CHURN

Chen Weng, Yang Sun

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.454-455

CAN CONSUMER PRIVACY CONCERN BE A THORN FOR LOYALTY PROGRAMS?

Anastasia Stathopoulou, George Balabanis

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.894-895

THE IMPACT OF SUSCEPTIBILITY TO GLOBAL CONSUMER CULTURE ON COMMITMENT AND LOYALTY: TESTING OF THE MODERATING EFFECT OF COUNTRY OF ORIGIN

Jae-Kwang Hwang, Sally Kim, Dongkeun Yoo, Phil Soo Lee, Yong-Ki Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.414-415

CONSUMER ATTITUDE TOWARD OUTLET STORES AND RETAILER LOYALTY ACCORDING TO CONSUMER SHOPPING TYPEs

Minjae Seo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1168

DRIVERS OF CONSUMER SATISFACTION WITH MULTICHANNEL RETAILERS AND ITS EFFECTS ON LOYALTY

Jessica Fleer

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1103

THE EXPLORATION OF THE RELATIONSHIP AMONG BRAND EXPERIENCE, CONSUMER SATISFACTION AND BRAND LOYALTY- WITH VIRTUAL EXPERIENCE AND THE VIRTUAL COMMUNITY AS THE INTERVENING VARIABLES

Chan Hsiao, Yi-Hsuan Lee, Yu-Chih Chen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.417