KOREASCHOLAR

HOW AI-GENERATED SUMMARY REVIEWS SHAPE CONSUMER PERCEPTION: A HEURISTIC-SYSTEMATIC MODEL APPROACH

Jae Eun Jeong, Minsun Yeu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.839-843

THE CONSUMER PERCEPTION OF DARK PATTERNS ON ONLINE TRAVEL PLATFORMS

Jungwon Nam, Su Jin Yang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.838

THE EFFECTS OF LUXURY BRAND SALES PROMOTIONS ON CONSUMER INTRINSIC MOTIVATION AND BRAND PERCEPTION: THE MODERATING ROLES OF SELF-MONITORING AND BRAND GENDER

Jung-Gyo Lee, Luyao Shen, Jang Ho Moon

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.321-325

EXPLORING THE IMPACT OF CERTAIN AND UNCERTAIN DISCOUNTS ON CONSUMER PERCEPTION AND BEHAVIOR

Jeffery Xie, Kaiqiao Zhang, Sean Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.162

DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST

Mahesh Gadekar, Amélia Brandão

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1583-1586

EXTENDED ABSTRACT: DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST

Mahesh Gadekar, Amélia Brandão

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1292-1296

DEVELOPING A BI-LINGUAL LEXICON TO MAP CONSUMER PERCEPTION OF INDIAN BRANDS

Aditi Mudgal, Amrendra Pandey, Amarnath Bose, Pankaj Priya

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.851-856

THE EFFECT OF AMBIENT SCENT AND BACKGROUND MUSIC ON CONSUMER PERCEPTION AND CHOICE

Atsuko Inoue

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1547

THE RISK PERCEPTION ATTITUDE FRAMEWORK:CONSUMER INVOLVEMENT, PERCEPTIONS OF RISK, AND RESPONSES TO FOOD LABELS

Sujung Nam, Juran Kim, Kyung-Tae Gong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.528-533

THE ROLE OF FORAGING THEORY IN INFORMATION OVERLOAD PARADIGM: CONSUMER PERCEPTION OF ONLINE INFORMATION STRUCTURES AMONG GOODS AND SERVICES

Wooyang Kim, Donald A. Hantula, C. Anthony Di Benedetto

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.327-328

AN INVESTIGATION OF CONSUMER PERCEPTION TOWARD ONLINE SHOPPING FOR FOOTWEAR DESIGN USING EYE-TRACKING TECHNOLOGY

Osmud Rahman, Ryan Payne, Gregory Allan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.125-135

SUSTAINABLE FASHION CONSUMTION BEHAVIOR THROUGH THE ANALYSIS OF CONSUMER TYPES - FOCUSED ON A Q METHODOLOGY AND PURCHASE PERCEPTION MATRIX -

Sangah Song, Eunju Ko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.661-664