KOREASCHOLAR

EFFECTS OF CONSUMPTION CONGRUENCE ON CONSUMER PREFERENCE ON AI DRIVEN SERVICE OF LUXURY BRANDS

Honglei Liu, Xinran Wang, Mengmeng Zhang, Huanzhang Wang, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1024

CONSUMER PREFERENCE AND WILLINGNESS TO PAY MORE FOR TRACEABLE FOOD: AN AUSTRALIAN PERSPECTIVE

Isaac Cheah, Anwar Sadat Shimul, Elizabeth Jackson

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.641-644

EXPLORING CONSUMER'S PREFERENCE ON AI AGENTS FOR HIGH-TECH PRODUCTS: THE ROLE OF TEMPORAL PSYCHOLOGICAL DISTANCE

Yuandong Xu, Mengmeng Zhang, Huanzhang Wang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1129-1130

THREE KINDS OF ANTHROPOMORPHIZED BRANDS AND CONSUMER PREFERENCE: MEDIATING EFFECTS OF INSTRUMENTAL AND TERMINAL MATERIALISM

Akinori Ono, Masaki Aiba, Koshi Takeda, Hanako Hokari, Tetsuya Ichikawa

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.501

THE DIFFERENTIAL EFFECTS OF WOM COMMUNICATION AGAINST MASS COMMUNICATION ON INDIVIDUAL CONSUMER PREFERENCE AND CONSUMER HETEROGENEITY

Jaihak Chung, Youngchan Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.956