KOREASCHOLAR

TO SACRIFICE OR NOT? PERCEIVED VALUE OF SACRIFICE GREEN INITIATIVES AND CONSUMER VALUES ON LUXURY HOTEL GUESTS’ PERCEPTIONS AND PREFERENCES

Jeffery Xie, Sean Lee, Fabio Costa, Steve Dix

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.451

CONSUMER PREFERENCES FOR THE VISUAL CUES OF NONFUNGIBLE TOKENS (NFTS) FOR LUXURY PRODUCTS: THE ROLE OF PERCEIVED AUTHENTICITY

Jungkeun Kim, Jooyoung Park, Daniel Chaein Lee, Aekyoung (Amy) Kim, Jihoon Jhang, Areum Cho, Jaehoon Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.658

LAB GROWN MEAT – HOW SOCIAL NORMS AND DIETARY PATTERNS ARE SHAPING PUBLIC OPINION, CONSUMER PREFERENCES AND NOUVELLE FOODS CONSUMPTION

Edwina Luck, Barbara Gligorijevic, Shane Mathews

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.502-507

CONSUMER TASTE PREFERENCES OF SEVERAL INDONESIAN COFFEE BASED ON ELECTROENCEPHALOGRAPHY (EEG)

Fitri Aprilianty, Kartika Sarirahayu, Mustika Sufiati Purwanegara

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1420-1424

IDENTITY AND CONSUMER PREFERENCES OF TRANSYLVANIAN HUNGARIANS

Annamária Sasné Grósz, Zoltán Veres

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.755-766

MATCHING SELF PRESENTATION IN INTERNET DATING SITES TO CONSUMER PREFERENCES – AN INNOVATIVE MATCHING ALGORITHM

Moti Zwilling, Yaniv Gvili

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.970-980

THE IMPACT OF CULTURE AND KNOWLEDGE ON CONSUMER GREEN BUILDING ATTRIBUTE PREFERENCES: THE CASE OF SOUTH KOREA VS THE UNITED STATES

Sharmin Attaran, Bilge Gokhan Celik, Xia Li

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.180-187