KOREASCHOLAR

THE RELATIONSHIP BETWEEN CONSUMER VALUES, SALES CHANNELS, PRODUCT AWARENESS, PURCHASE INTENTION, AND PURCHASE BEHAVIOR IN BASIC COSMETICS

Misano Jojima, Michiko Miyamoto

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1261-1274

FROM CONSUMER NEEDS TO CONSUMPTION BEHAVIOUR: INVESTIGATING THE INFLUENCE OF ETHICAL VALUES ON GROCERY RETAILER’S MARKETING STRATEGIES

Markus Raatikainen, Joona Kemppainen, Lauri Paavola

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.876

TO SACRIFICE OR NOT? PERCEIVED VALUE OF SACRIFICE GREEN INITIATIVES AND CONSUMER VALUES ON LUXURY HOTEL GUESTS’ PERCEPTIONS AND PREFERENCES

Jeffery Xie, Sean Lee, Fabio Costa, Steve Dix

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.451

EXAMINING CONSUMER VALUES AND SENTIMENTS ABOUT GREEN HOTELS: A CROSS-CULTURAL MIXED-METHODS ANALYSIS OF USER GENERATED CONTENT

Vaibhav Shwetangbhai Diwanji, Jaejin Lee, Juliann Cortese, Kyeongwon Kwon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.48-49

CONSUMER BEHAVIOR AND THE TYPE OF RETAILER: AFFECTING FACTORS AND TYPE CLASSIFICATIONS - FOCUSING ON CONSUMPTION VALUES -

Junji Miyamoto

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1080-1084

CREATING CONSUMER VALUES IN AIRBNB: TESTING THE EFFECTS OF THE UNDERLYING VALUE DIMENSIONS

Kevin Kam Fung So, Haemoon Oh, Somang Min

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.722

THE RESEARCH OF THE INFLUENCE OF ENVIRONMENTAL VALUES ON THE GREEN CONSUMER BEHAVIOR

Qiaolian Cheng, Kexin Liu,, Ruijin Zhang, Guofeng Li, Jingjing Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.6