KOREASCHOLAR

CAN BRAND ACTIVISM HELP? THE EFFECTS OF FIT AND CONSUMER TRAIT IN REBUILDING BRAND TRUST

Cen Wang, Changyue Song

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1041

FASHION ACTIVISM: EXPLORING HOW FASHION IMPACTS CONSUMER BEHAVIOR

Farah Fouad, Ana Soares, Eiman Negm

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.97-102

HOW UTILITARIAN AND HEDONIC BENEFITS GENERATE COUPON USAGE: MULTI-GROUP COMPARISON WITH CONSUMER ACTIVISM

Keiya Tabe, Morikazu Hirose

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.866-875