KOREASCHOLAR

CONSUMER INNOVATIVENESS AND ADOPTION OF ECO-INNOVATIONS – AN INDIAN STUDY

Pradipta Halderpradip, Tommi Laukkanen

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.73-77

CONSUMER PERCEPTIONS AND ADOPTION OF MOBILE PAYMENTS IN JOHANNESBURG, SOUTH AFRICA: A CASE OF UNIVERSITY STUDENTS

Nakuze Chalomba, Meenakshi Gujral

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1310-1327

CONSUMER ADOPTION OF SMART IN-STORE TECHNOLOGY (SIST): A HIERARCHICAL APPROACH

Hye-Young Kim, Kim K. P. Johnson, Jung Mee Mun, Ji Young Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1548-1549

EFFECTS OF TECHNOLOGY READINESS AND CONSUMER READINESS ON THE ADOPTION OF SELF SERVICE TECHNOLOGY

Hyeon-Sook Shim, Sang-Lin Han

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1101-1102

CONSUMER ADOPTION / REJECTION DECISIONS IN SEEMINGLY SIMILAR SERVICE INNOVATIONS:THE CASE OF THE INTERNET AND MOBILE BANKING

Tommi Laukkanen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.716-717