KOREASCHOLAR

FASHION BRANDS IN THE METAVERSE: BRAND MARKETING AND CONSUMER ENGAGEMENT INITIATIVES

Patricia SanMiguel, Narmin Sayeed, Teresa Sádaba

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.958-962

TESTING A CONSUMER BRAND ENGAGEMENT SCALE IN AN INSTAGRAM COSMETIC PURCHASE CONTEXT

Helen Inseng Duh, Thembekile Mayayise

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.758-765

OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND ENGAGEMENT

Costanza Dasmi, Olga Nechaeva

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.480-483

WHAT DRIVES CONSUMERS TO LIKE AND RETWEET BRAND POSTS ON SOCIAL MEDIA? THE IMPACT OF BRAND POSTS WITH MEMES ON PERCEIVED HUMOR AND CONSUMER ENGAGEMENT

Sphurti Sewak, Jaehoon Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.112

THE INFLUENCE OF CONSUMER MOTIVATIONS ON ONLINE BRAND COMMUNITY ENGAGEMENT

Anastasiia A.Napalkova

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.942-948