KOREASCHOLAR

DRINKING SPACES AND CONSUMER CHOICE: A TEST OF FORAGING THEORY APPLIED TO UK PUBLIC HOUSES

Victoria Wells, Nadine Waehning, Kathryn Arnold, Ignazio Cabras

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.304-305

THE EFFECT OF AMBIENT SCENT AND BACKGROUND MUSIC ON CONSUMER PERCEPTION AND CHOICE

Atsuko Inoue

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1547

THE RELATIONSHIP BETWEEN LOW QUALITY PRODUCT AND CONSUMER CHOICE

Qianhui Shen, Yang Sun

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.34-35

USING NEURAL RESPONSE (EEG) AND CONJOINT ANALYSIS TO UNDERSTAND THE EFFECT OF UNDERWEAR’S PRODUCT CUES ON CONSUMER CHOICE

Fitri Aprilianty, Mustika Sufiati Purwanegara

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1539-1547

CONSUMER CHOICE BETWEEN BRAND-CAUSE FIT AND CONSUMER-CAUSE FIT IN CAUSE-RELATED MARKETING

Hyewon Choi, Junyong Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1099

INVESTIGATING CONSUMER IMPULSE BUYING CHOICE IN VARIOUS SITUATIONS- A CROSS-CULTURAL STUDY ON THE CONSUMERS FROM THE UK AND TAIWAN

Jenny Ma

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.137-148

THE EFFECT OF PSYCHOLOGICAL POWER ON SELF-LICENSING: COMPENSATION OR DEVIATION?

Hyo-Jin Jeong, Dong-Mo Koo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1340