KOREASCHOLAR

THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA

Junyue Mao, Xiaohong Xu, Jinghe Han, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.514

EXPLORING THE DATA AUTHORISATION TO THIRD-MARKET IN COOKIES MARKETING: ROLE OF TRUST ON PLATFORM, BUSINESS’S PRIVACY ASSURANCE, CONSUMER CONTROLLABILITY

Jie Meng

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.485

SHARING PERSONAL INFORMATION FOR CONNECTION: THE EFFECT OF SOCIAL EXCLUSION ON CONSUMER SELF-DISCLOSURE TO BRANDS

Jiyoung Lee, Andrew D. Gershoff, Jerry J. Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.600-601

MAPPING CURRENT CONSUMER DECISION JOURNEYS USING REAL-TIME LONGITUDINAL ONLINE AND OFFLINE TOUCHPOINT DATA

Susana Santos, Helena Martins Gonçalves

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1383-1388

THE EFFECT OF DATA SHARING PROMOTION ON CONSUMER RESPONSE

Sang-chul Son, Joonheui Bae, Kyung-hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1349

TOO MUCH INFORMATION? CONSUMER DATA AND ONLINE PRIVACY IN HONG KONG

Julie Bilby, Vicky Wing Kei Ng

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.898-899

UNCOVERING A LOCAL TREND IN CONSUMER EYE-TRACKING DATA – APPLICATION OF SINGULAR VALUE DECOMPOSITION IN ANALYZING GAZE SEQUENCE DATA

Nobuyuki Fukawa, Yanzhi Zhang, David W. Stewart, John Burkardt

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.690

AN EMPIRICAL ANALYSIS OF JAPANESE CONSUMER’S ACCEPTABLE PRICE RANGE ---AN APPLICATION OF SURVIVAL ANALYSIS TO PSM DATA---

Yoshiyuki Okuse

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1295-1299