KOREASCHOLAR

MAPPING CURRENT CONSUMER DECISION JOURNEYS USING REAL-TIME LONGITUDINAL ONLINE AND OFFLINE TOUCHPOINT DATA

Susana Santos, Helena Martins Gonçalves

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1383-1388

NUTRIENT CONTENT CLAIM AND CONSUMER DECISION MAKING

Otto Afiuc, Michael Nkrumah, Frederick Owusu Sarpong, Kofi Osei-Frimpong

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.594

AUSTRALIAN CONSUMER DECISION-MAKING STYLES FOR PURCHASING EVERYDAY PRODUCTS

Tahmid Nayeem, Riza Casidy

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1661-1662

BRAND POPULARITY AS AN ADVERTISING CUE AFFECTING CONSUMER EVALUATION ON SUSTAINABLE BRAND - A CROSS - CULTURAL COMPARISON OF CONSUMER DECISION MAKING STYLE OF KOREA, CHINA, AND RUSSIA -

Haesung Whang, Ting Zhang, Eunju Ko, Ik Choi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.923-927