BRAND POPULARITY AS AN ADVERTISING CUE AFFECTING CONSUMER EVALUATION ON SUSTAINABLE BRAND - A CROSS - CULTURAL COMPARISON OF CONSUMER DECISION MAKING STYLE OF KOREA, CHINA, AND RUSSIA -
Haesung Whang, Ting Zhang, Eunju Ko, Ik Choi
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.923-927