KOREASCHOLAR

POSITIVE AND NEGATIVE E-WOM INFLUENCE ON CONSUMER ETHNOCENTRISM

Yang Sun, Hector Gonzalez-Jimenez, Shenghui Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.904-905

TO HAVE IS TO BE! BANDWAGON EFFECT, CONSUMER ETHNOCENTRISM AND INTENTIONS TO BUY FOREIGN LUXURY PRODUCTS ONLINE. A SURVEY OF CHINESE CONSUMERS

Giada Mainolfi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.623

RESEARCH ON THE RELATIONSHIP AMONG E-WOM, CONSUMER ETHNOCENTRISM, BRAND EQUITY AND PURCHASE INTENTION

Yang Sun, Shenghui Wang, Xianfang Xue

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1097-1098

THE ROLE OF GLOBAL SOCIAL BONDING AND CONSUMER ETHNOCENTRISM ON CONSUMER APPRECIATION FOR PRODUCT DIVERSITY

Zening Song, Ahmad Daryanto, Felix Martin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.15-21

CONSUMER SATISFACTION AS A SUPPRESSOR VARIABLE IN THE CONSUMER ETHNOCENTRISM-REPURCHASE INTENTION RELATIONSHIP

Ahmad Daryanto, Nicholas Alexander

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1923

THE BEHAVIORAL EFFECTS OF CONSUMER ETHNOCENTRISM: THE ROLE OF BRAND, PRODUCT CATEGORY AND COUNTRY OF ORIGIN

George Balabanis, Nikoletta-Theofania Siamagka

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.587-588

BRAND ORIGIN AND CONSUMER ETHNOCENTRISM IN THE LUXURY FASHION INDUSTRY: IMPACT ON CONSUMERS’ RESPONSES TO MANUFACTURING DELOCALIZATION

Marie-Cécile Cervellon, Yil A.M. Schiele

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.367-369