KOREASCHOLAR

THE EFFECTS OF BUSINESS TRANSPARENCY ON CONSUMER CONSCIOUS BEHAVIOR, ENVIRONMENTAL CONCERN, AND PURCHASE INTENTION: FOCUSING ON SUSTAINABLE FASHION CULTURE EVALUATION SYSTEM

Heerim Joung, Young Ju Lim, Eunha Chun, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1590-1591

BRAND MIMICRY OF LUXURY COSMETICS: CONSUMER EVALUATION AND PURCHASE INTENTION

Weiwei Zhang, Dr Min Teah, Ian Phau

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1425

EXPLORING THE EFFECTS OF SOCIAL MEDIA-BASED BRAND COMMUNITY ENVIRONMENT ON CONSUMER BRAND EVALUATION

Michael Chih-Hung Wang, Ya-Yun Tang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.668

A STUDY ON THE EFFECT OF VERBAL BRAND PERSONIFICATION ON CONSUMER EVALUATION IN ADVERTISING: FOCUSED ON THE INTERNAL AND EXTERNAL PERSONIFICATION

Kyounghee Chu, Doo-Hee Lee, Ji Yoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.720

BRAND POPULARITY AS AN ADVERTISING CUE AFFECTING CONSUMER EVALUATION ON SUSTAINABLE BRAND - A CROSS - CULTURAL COMPARISON OF CONSUMER DECISION MAKING STYLE OF KOREA, CHINA, AND RUSSIA -

Haesung Whang, Ting Zhang, Eunju Ko, Ik Choi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.923-927

A STUDY ON THE EFFECT OF CROSS-SEXUAL ADVERTISING ON CONSUMER EVALUATION

Kyounghee Chu, Ji Yoon Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.444-457