KOREASCHOLAR

THE EFFECT OF VIRTUAL REALITY AND CONSUMER EXPERIENCE IN THE VIRTUAL FASHION SPACE

Hyojo Jung, Eunju Ko, Minjung Cho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.425

IS CONSUMER BEHAVIOR MORE SUSTAINABLE BASED ON MULTISENSORY METAVERSE SHOPPING EXPERIENCE?

Jani Holopainen, Tomi Tonteri, Sara Fraccastoro, Mika Gabrielsson, Nannan Xi, Roope Raisamo, Heli Hallikainen, Tommi Laukkanen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.377-381

FASHION AI AND CONSUMER EXPERIENCE: RESEARCH FRAMEWORK AND RESEARCH AGENDA

Neulonbit Oh, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.231

INFLUENCING FACTORS OF CONSUMER FANTASY EXPERIENCE IN THE LUXURY BRANDS' PROMOTIONAL SITES IN METAVERSE

Qi Jiang, Miyea Kim, Eunju Ko, Kyohong Jin, Kanghyeon Shin, Ju-Hyo Hwang, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.123-124

UNDERSTANDING THE METAVERSE EXPERIENCE THROUGH CONSUMER BRAIN IMAGING

Meiling Yin, Wenying Tan, Eun-Ju Lee, Qi Jiang, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.21-24

IMMERSIVE VIRTUAL ENVIRONMENT TECHNOLOGY (IVET) IN MARKETING: SHAPING CONSUMER BRAND EXPERIENCE

Jiyoung Kim, Sejin Ha, Hwai-Ping Cheng, Kimberly Nix, Jihye Ellie Min

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1611

ENHANCING CONSUMER SATISFACTION AND RETAIL PATRONAGE THROUGH BRAND EXPERIENCE, COGNITIVE PLEASURE, AND SHOPPING ENJOYMENT: A COMPARISON BETWEEN LIFESTYLE AND PRODUCT-CENTRIC DISPLAYS

Ahmad Saquib Sina, Hye-Young Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1489-1490

IMMERSIVE VIRTUAL ENVIRONMENT TECHNOLOGY (IVET) IN MARKETING: SHAPING CONSUMER BRAND EXPERIENCE

Jiyoung Kim, Sejin Ha, Hwai-Ping Cheng, Jihye Ellie Min

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.918-919

CONSUMER EXPERIENCE AS A RELATIONSHIP BETWEEN SKILLS AND ENVIRONMENTAL AFFORDANCES: AN EMBODIED APPROACH

Ali Yakhlef

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.831

WHAT CAN WE LEARN FROM TRAUMATIC EXPERIENCE? FROM THE PERSPECTIVES OF CROSS-CULTURAL CONSUMER BEHAVIOR

Rayan S. Fawaz, Takumi Tagashira, Shintaro Okazaki

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.28

CONSUMER EMOTION ELICITATION AND POST-EXPERIENCE BEHAVIORS

Yen-Tsung Huang, Yi-Ju Su

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1874

THE EXPLORATION OF THE RELATIONSHIP AMONG BRAND EXPERIENCE, CONSUMER SATISFACTION AND BRAND LOYALTY- WITH VIRTUAL EXPERIENCE AND THE VIRTUAL COMMUNITY AS THE INTERVENING VARIABLES

Chan Hsiao, Yi-Hsuan Lee, Yu-Chih Chen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.417