KOREASCHOLAR

CONSUMER INNOVATIVENESS IN ADOPTING ELECTRIC VEHICLES: A STUDY OF GENER DIFFERENCE IN JAPAN

Alexander Muk, Christina Chung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.537-538

CONSUMER INNOVATIVENESS AND ADOPTION OF ECO-INNOVATIONS – AN INDIAN STUDY

Pradipta Halderpradip, Tommi Laukkanen

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.73-77

DECIPEHERING SUCCESSFUL NEW PRODUCT LAUNCH: FINDING BALANCE BETWEEN DESIGN FORM AND FUNCTION, AND CONSUMER INNOVATIVENESS

Tania Bucic, Obaid Gill, Liem Ngo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1233-1234