KOREASCHOLAR

WHEN CONSUMER KNOWLEDGE IS POWER: DETERMINANTS OF LUXURY MATURITY STAGES

Foo-Nin Ho, Jared Wong

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.58-59

CONSUMER-BRAND KNOWLEDGE THROUGH SOCIAL MEDIA ENVIRONMENTS: AN ANALYTICAL APPROACH ON THE MULTI-VOCAL NATURE OF THE BRAND

Silvia Ranfagni, Matilde Milanesi, Simone Guercini

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.299-300

CONSUMER BEHAVIOR IN SOCIAL PLATFORM - FOCUSING ON NETWORK CHARACTERISTICS, KNOWLEDGE SHARING, SOCIAL CAPITAL, SOCIAL INNOVATION AND CUSTOMER VALUE

Sung Hwan Yeo, Kyung Hoon Kim, Juran Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1608

RESEARCH ON KNOWLEDGE TYPES TO ENCOURAGE CONSUMER ATTITUDE FOR GREEN FASHION

Hyun Min Kong, Heeju Chae, Eunju Ko, Ralf Schellhase

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1229-1230

THE IMPACT OF CULTURE AND KNOWLEDGE ON CONSUMER GREEN BUILDING ATTRIBUTE PREFERENCES: THE CASE OF SOUTH KOREA VS THE UNITED STATES

Sharmin Attaran, Bilge Gokhan Celik, Xia Li

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.180-187

THE DIFFERENCE OF THE STRUCTURE OF CATEGORY KNOWLEDGE AT EACH STAGE OF THE PURCHASE DECISION MAKING-PROCESS

Naoki Akamatsu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1477-1481