KOREASCHOLAR

VIRTUAL INFLUENCERS ARE MORE AUTHENTIC THAN HUMAN INFLUENCERS? THE EFFECT OF INFLUENCER TYPES AND MUTIPLE ENDORSEMENTS ON CONSUMER RESPONSE TO INFLUENCER MARKETING

Eun Yeon Kang, Rachel Esther Lim, Yoon Hi Sung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.245

THE EFFECT OF DATA SHARING PROMOTION ON CONSUMER RESPONSE

Sang-chul Son, Joonheui Bae, Kyung-hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1349

STRATEGIC RESPONSE IN BUILDING CONSUMER LIFESTYLE BRAND IN CHINA: THE CASE OF BMW

Ashok Som

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1504

CONSUMER RESPONSE TO DISCLAIMERS IN DIGITALLY RETOUCHED ADVERTISEMENTS

Nadine A, Manfred Schwaiger, Charles R. Taylor, John P. Costello

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.9-14

USING NEURAL RESPONSE (EEG) AND CONJOINT ANALYSIS TO UNDERSTAND THE EFFECT OF UNDERWEAR’S PRODUCT CUES ON CONSUMER CHOICE

Fitri Aprilianty, Mustika Sufiati Purwanegara

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1539-1547

THE USE OF PRODUCT PLACEMENTS IN INTERNATIONAL COMMUNICATIONS: A CROSS-CULTURAL STUDY OF CONSUMER RESPONSE IN EUROPE AND LATIN AMERICA

Chris Halliburton, Charlotte Insa Tews

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.848-859