KOREASCHOLAR

THE TEMPORAL DYNAMICS OF CONSUMER NEGATIVITY: HOW CIRCADIAN RHYTHMS INFLUENCE NEGATIVE REVIEWS AND CONSUMER SENTIMENT

Jeonghwa Seo, Ohjin Kwon, Hakkyun Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.951

HOW AI-GENERATED SUMMARY REVIEWS SHAPE CONSUMER PERCEPTION: A HEURISTIC-SYSTEMATIC MODEL APPROACH

Jae Eun Jeong, Minsun Yeu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.839-843

WHAT PEOPLE SAY REALLY MATTERS: THE IMPORTANCE OF FUNCTIONAL AND EMOTIONAL CONTENT IN ONLINE CONSUMER REVIEWS FOR PRODUCT SALES

Seongsoo Jang, Jaihak Chung,, Vithala R. Rao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.912