KOREASCHOLAR

REVISITING THE SUPERIORITY OF HUMAN INFLUENCERS OVER VIRTUAL INFLUENCERS: THE ROLE OF PRODUCT FRAMING AND INFLUENCER AGENCY ON CONSUMER TRUST

Billy Sung, Athena Wei Chee Chong, Joanna Lin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.14

EXPLORING THE DATA AUTHORISATION TO THIRD-MARKET IN COOKIES MARKETING: ROLE OF TRUST ON PLATFORM, BUSINESS’S PRIVACY ASSURANCE, CONSUMER CONTROLLABILITY

Jie Meng

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.485

DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST

Mahesh Gadekar, Amélia Brandão

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1583-1586

EXTENDED ABSTRACT: DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST

Mahesh Gadekar, Amélia Brandão

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1292-1296

DO CONSUMERS TRUST HEALTHY MENU ADVERTISING FROM FAST FOOD BRANDS? INFLUENCE OF BRAND AND CONSUMER-RELATED FACTORS

Hojoon Choi, Leonard N. Reid, Jung Min Hahm

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1256

COMMUNICATING LUXURY THROUGH CSR INITIATIVES: THE INFLUENCE OF BRAND HYPOCRISY, CONSUMER SKEPTICISM AND BRAND TRUST

Isaac Cheah, Anwar Sadat, Min Teah, Hyo Jin Eom

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.50-56

THE ROLE OF TRUST IN CONSUMER SERVICE RENEWAL: A MULTI-CHANNEL STUDY OF TWO SERVICE BUSINESSES

Chris Halliburton, Adina Poenaru

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.28-39