EXPLORING THE MOST EFFECTIVE CONSUMER: AI INTERACTION TYPES BASED ON CONSUMER DECISION CONTEXT
Sungwon Lee, Ji Hee Song
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.500
FROM INTERACTION TO IMPACT: INVESTIGATING THE ROLE OF GENERATIVE AI IN FACILITATING CONSUMER WELL-BEING
Behzad Foroughi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.13