KOREASCHOLAR

PAYMENT WITH BITCOIN? TAKE MY MONEY! HOW INNOVATIVE PAYMENT METHODS INFLUENCE CONSUMERS’ PURCHASE INTENTION

Stephan Traut

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1004-1009

ANALYSING THE INFLUENCE OF EMOJIS ON CONSUMERS’ RELATIONSHIP PERCEPTION AND PURCHASE INTENTION

Tiantian Wang, K. Nadia Papamichail, Sahar Karimi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.29

THE DRIVERS OF ORGANIC FOOD AND INSTANT FOOD PURCHASE INTENTION: AN INVESTIGATION OF FOOD CHOICE BASED ON THE RELIGIOSITY AND HEALTH CONSCIOUSNESS OF SOUTH KOREAN CONSUMERS

Corey Ross, Jongkuk Shin, Minkyung Moon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1403-1405

A STUDY ON CHINESE CONSUMERS' INTENTION TO PURCHASE SECONDHAND LUXURY GOODS

Hong Luo, Seong-Yeon Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.559-564

THE EFFECT OF CUSTOMIZATION EXPERIENCE ON CONSUMERS’ HAPPINESS AND PURCHASE INTENTION AND THE MEDIATING ROLES OF AUTONOMY, COMPETENCE AND AUTHORSHIP

Ha Youn Kim, Yuri Lee, Erin Cho, Sunyang Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.907-911

THE INSTAGRAM EFFECT: EXPLORING CONSUMERS’ SHOPPING BEHAVIOR AND ITS IMPACT ON PURCHASE INTENTION

Sanjukta Pookulangara, Jacqueline Parr, Lindsey Tanoff, Kimberly Nix

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.906

EXPLORING POTENTIAL FACTORS THAT REDUCE CONSUMERS’ PURCHASE INTENTION TOWARDS FAST FASHION PRODUCTS

Wenyeh Huang, Lan Anh Nguyen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.334

CONSUMERS' CONFIDENCE IN COMPETITIVE POSITIONS OF PRODUCTS: ANTECEDENTS AND EFFECTS ON PURCHASE INTENTION

Anne-Maree O’Rourke, Francois A. Carrillat

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1657-1658

ARE YOU STILL WHO I THINK YOU ARE? A STUDY ON THE INFLUENCE OF CORPORATE FOOD SCANDALS ON TRUST AND PURCHASE INTENTION CASE : JAPANESE CONSUMERS

Caroline S.L. Tan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1241-1242