KOREASCHOLAR

DO CONSUMERS’ RESPONSES TO HUMAN DOCTORS DIFFER FROM THEIR RESPONSES TO MEDICAL ARTIFICIAL INTELLIGENCE WITH ANTHROPOMORPHIC FEATURE? AN FMRI INVESTIGATION

Yiran (Eileen) Zhang, Wenying Tan, Minjae Kang, Eunju Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.766

THE ROLE OF CORPORATE RESPONSIBILITY IN SHAPING CONSUMERS’ BRAND RESPONSES THROUGH BRAND STEREOTYPES

Ilona Szőcs, Milena Micevski

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.465-477

THE INDEPENDENT EFFECTS OF BRAND WARMTH AND BRAND COMPETENCE PERCEPTION ON CONSUMERS’ COMPLAINING RESPONSES TO SERVICE FAILURES

Shannon X. Yi, Chloe Y. Qiu, Lisa C. Wan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1065-1066

APPLYING BIOMETRIC METHODS TO UNDERSTAND LUXURY CONSUMERS’ EMOTIONAL RESPONSES

Billy Sung, Ian Phau

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.696

CONSUMERS’ RESPONSES ON GLOBAL BRANDS’ PRODUCT-HARM CRISES: THE EFFECT OF LAY THEORY

Yi Xie, Xiaoying Zheng

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1381-1386

CONSUMER RESPONSES TO PROMOTIONAL TOOLS IN HOTELS: A CASE STUDY OF CHINESE CONSUMERS

JennyWeichen, Marwa Gad Mohsen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1073-1080

BRAND ORIGIN AND CONSUMER ETHNOCENTRISM IN THE LUXURY FASHION INDUSTRY: IMPACT ON CONSUMERS’ RESPONSES TO MANUFACTURING DELOCALIZATION

Marie-Cécile Cervellon, Yil A.M. Schiele

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.367-369