KOREASCHOLAR

VR'S EXPERIENCE ECONOMY: BEHAVIORAL DIFFERENCES AND USAGE INTENT OF CHINESE AND KOREAN CONSUMERS - FORBIDDEN CITY & GYEONGBOKGUNG PALACE EXAMPLES

Yunahan Fang, Yerim Chung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.49-50

Antecedents and consequences of online customer experience of Chinese millennials luxury consumers

WAN Yuan, LU Huiwen, Maxime KOROMYSLOV, ICN

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.988-1019

TO BOT OR NOT TO BOT? EXPLORING THE DIFFERENCES IN CONSUMERS’ EXPERIENCE WITH CHATBOTS VERSUS ONLINE HUMAN AGENTS

Anh D. Tran, Jason Pallant, Joel Haire, Lester W. Johnson

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.609-610

THE EFFECT OF CUSTOMIZATION EXPERIENCE ON CONSUMERS’ HAPPINESS AND PURCHASE INTENTION AND THE MEDIATING ROLES OF AUTONOMY, COMPETENCE AND AUTHORSHIP

Ha Youn Kim, Yuri Lee, Erin Cho, Sunyang Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.907-911

EXAMINING THE INFUENCE OF CULTURAL EXPERIENCE ON CONSUMERS’ AUTHENTICITY EVALUATION OF LUXURY BRANDS

Qing Wang, Martin Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.836