KOREASCHOLAR

FROM CONSUMER NEEDS TO CONSUMPTION BEHAVIOUR: INVESTIGATING THE INFLUENCE OF ETHICAL VALUES ON GROCERY RETAILER’S MARKETING STRATEGIES

Markus Raatikainen, Joona Kemppainen, Lauri Paavola

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.876

DOES GEN Z SEEK INDIVIDUALITY? EXAMINING THE SUBCONSCIOUS CONFORMITY IN FASHION CONSUMPTION BEHAVIOUR

Ka Lai Kalis Wan, Ngan Yi Kitty Lam

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.905

THE INTENTION OF CONSPICUOUS CONSUMPTION BEHAVIOUR FROM SOCIO-ECONOMIC PERSPECTIVE

Chi-Hsien Kuo, Nagasawa Shinya

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1505-1506

RESPONSES TO THE POLLUTION HAZE: THE IMPACT OF ENVIRONMENTAL AND HEALTH CONSCIOUSNESS ON CONSUMPTION BEHAVIOUR

Hao Zhang, Yidan Wang, Shiquan Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.345-347

WINE CONSUMPTION BEHAVIOUR AMONG WORKING PROFESSIONALS

Jessica Sze Yin Ho, Afrizal Aizat Md Ariff, Ngan Kah Ling, Wong Jing Mun

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1737-1747