KOREASCHOLAR

THE COMBINED EFFECTS OF SOCIAL CONTEXT AND AROUSAL POTENTIAL CUES ON INTENTION TO ATTEND CULTURAL EVENTS

Inyoung Lee, Sang-Hoon Kim, Jisu Yi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.28

EFFECTS OF COGNITIVE ENGAGEMENT IN THE DEVELOPMENT OF BRAND LOYALTY AND BRAND LOVE IN HOTEL CONTEXT

Min-Jung Shin, Ki-Joon Back

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1070-1071

EFFECTS OF PARASOCIAL RELATIONSHIP ON CUSTOMER EQUITY IN THE SOCIAL MEDIA CONTEXT

Chun Lin Yuan, Juran Kim, Kyung Hoon Kim, Pekka Mattila

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1192-1197

CONTEXT EFFECTS OF FEAR-INDUCING PUBLIC SERVICE ANNOUNCEMENTS

Claus Ebster, Udo Wagner, Lisa Eberhardsteiner

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.819-824

THE EFFECTS OF EXTERNAL RECOMMENDATIONS ON CONSUMERS' PURCHASE DECISION IN A MULTICHANNEL SERVICE CONTEXT

Carlos Flavian, Raquel Gurrea, Carlos Orus

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.718-731

A SOCIAL MARKETING CAMPAIGN IS IN THE EYE OF THE BEHOLDER: CHOICE EFFECTS ON PERCEIVED INTERACTIVITY AND INVOLVEMENT IN THE SOCIAL MEDIA CONTEXT

Juran Kim, Michael Capella, Ki Hoon Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.659