KOREASCHOLAR

THE ROLE OF PERCEIVED CONTROL IN SERVICE RECOVERY

Dominik Julian Padberg

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.829-834

THE ABSENCE OF COMPROMISE: NAVIGATING THE DILEMMA BETWEEN INDULGENCE AND SELF-CONTROL

Youngwon Hahn

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.673

HOW DOES EMPATHETIC AND AGENTIC AI TECHNOLOGY IMPACT CONSUMERS’ PERCEIVED CONTROL?

Lijun Xie

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.331

IMPACT OF PERCEIVED ALGORITHMIC EXPLAINABILITY, CONTROL, AND LITERACY ON USER EVALUATIONS IN SHORT-FORM VIDEO PLATFORMS

Jang Ho Moon, Jungyong Ahn, Youngju Jung, Yongjun Sung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.101-105

KEY DIMENSIONS OF AI-POWERED VOICE ASSISTANTS AS RELATED TO PERCEIVED CONTROL, FLOW, CONSUMER HAPPINESS, AND BRAND LOYATLY

Jennifer Huh, Hye-Young Kim, Garim Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.916-917

CHOICE AND QUANTITY IN CONFLICT: MISLEADING INFERENCES OF SELF-CONTROL FROM OBSERVED BEHAVIOR

Ga-Eun (Grace) Oh, Anirban Mukhopadhyay

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.651

THE EFFECT OF POWER STRUCTURE IN THE NPD TEAMS ON NPD PERFORMANCE: THE EXTERNAL CONTROL PERSPECTIVE

Chiayang Mac Chang, Leinti Bei, Yung-Chien Lou

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1228-1231

THE ROLE OF FEELING OF CONTROL IN CONSUMERS’ PREFERENCE FOR SURPRISE-ME SUBSCRIPTION SERVICES

Lan Xia, Jill Lei

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1059

ARE PEOPLE MORE LIKELY TO MISBEHAVE DURING TRAVEL? THE MEDIATION EFFECT OF PERCEIVED SOCIAL CONTROL

Chloe Y. QIU, Lisa C. Wan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.893

INTERNET AND TELEVISION MULTITASKING, IMPULSE BUYING AND WELL-BEING: BREADTH-BIASED COGNITIVE CONTROL AS THE MECHANISM

Yuhmiin Chang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.743

“THERE’S NO OTHER WAY!”: HOW PERCEIVED BEHAVIORAL CONTROL AFFECTS TRUST TO PURCHASE IN SOCIAL MEDIA STORES

Agung Sembada, Koay Kian Yeik

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.667

MANAGING SALES TEAMS STRATEGICALLY WHEN PROMOTING NEW PRODUCTS- INCORPORATING MARKET ORIENTATION INTO A SALES MANAGEMENT CONTROL FRAMEWORK

Annie Chen, Norman Peng, Kuang-peng Hung

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.814-815