KOREASCHOLAR

CONSUMER RESPONSES TO CONTROVERSIAL MARKETING COMMUNICATIONS - THE CASE OF H&M’S “COOLEST MONKEY IN THE JUNGLE” MERCHANDISE

Jenny Ma

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1017

TRUE LOVE OR FATAL ATTRACTION? – THE CONTROVERSIAL RELATIONSHIP BETWEEN LUXURY BRANDS AND CELEBRITIES

Klaus-Peter Wiedmann, Walter von Mettenheim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.797-798

THE INFLUENCE OF RELIGION ON PERCEPTIONS TOWARD THE REGULATION OF CONTROVERSIAL ADVERTISING

Zehua Wang, Sameer Deshpande, David S. Waller, B. Zafer Erdogan

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.646-650